Over the past several years, more and more big name advertisers have been using the Daytona 500 as the springboard for new advertising campaigns. Some might even say that the commercials during the Great American Race are just as innovative and entertaining as the ones during the Big Game!
This year, the Goodyear Tire & Rubber Company will be debuting a new brand campaign that underscores its more than 120-year commitment to the discovery, growth and possibility that is fueled by mobility.
Goodyear’s campaign highlights the relationship between physical movement and unlocking human potential. To bring this to life, Goodyear will debut a new :30 television advertisement during the FOX broadcast of the DAYTONA 500 on Sunday, Feb. 16.
“Goodyear is more than a tire company, as we enable movement so people can meet challenges, realize opportunities and unleash new possibilities,” said Mike Dwyer, Goodyear’s chief customer officer, North America Consumer. “This is the logical evolution of our long-standing More Driven campaign, and it communicates Goodyear’s constant pursuit of forward motion, so people have the confidence to discover and get more out of life.”
The new commercial, “Breakout,” portrays the iconic Goodyear Wingfoot coming to life as a symbol for forward motion. In the commercial, a graffiti character is moved by a passing Goodyear tire giving it the power of the “Wingfoot” to grow, evolve and transform. Each transformation represents different attributes of Goodyear’s tires and opens doors to new experiences and adventures – from a surfer signifying exceptional wet performance to a rock climber demonstrating all-terrain capabilities to an astronaut representing innovation.
Will you be watching in 2020? Are you more interested in the ads than the race? Let me know in the comments below!
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.
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