Over the past several years, more and more big name advertisers have been using the Daytona 500 as the springboard for new advertising campaigns. Some might even say that the commercials during the Great American Race are just as innovative and entertaining as the ones during the Big Game!
This year, the
“Goodyear is more than a tire company, as we enable movement so people can meet challenges, realize opportunities and unleash new possibilities,”rica Consumer. “This is the logical evolution of our long-standing More Driven campaign, and it communicates Goodyear’s constant pursuit of forward motion, so people have the confidence to discover and get more out of life.”
Breakout Each transformation represents different attributes of Goodyear’s tires and opens doors to new experiences and adventures – from a surfer signifying exceptional wet performance to a rock climber demonstrating all-terrain capabilities to an astronaut representing innovation.
Will you be watching in 2020? Are you more interested in the ads than the race? Let me know in the comments below!