“NASCAR fans obviously like spending a lot of time outdoors,” said Heather Lewis, Marketing Director of Ron Jon Surf Shop. “There’s a natural correlation between their core fans and our customers. We’re excited to team up with Matt Tifft once again and help carry our message and values to a broader audience.”
“It’s so great to have Ron Jon Surf Shop on the car at Daytona,” said Tifft. “If you grew up going to beaches on the east coast, they’re a brand you instantly recognize. To have them with us, celebrating their 60th anniversary is a huge honor and I can’t wait to turn heads on track with this car.”
The No. 36 Ron Jon Surf Shop Ford Mustang will make its debut at Daytona International Speedway on Thursday, July 4 for practice. Matt Tifft will visit the Cocoa Beach store (4151 N. Atlantic Ave, Cocoa Beach, FL) on Friday, July 5 from 11 a.m. to 12:30 p.m. ET. The “Coke Zero Sugar 400” Monster Energy NASCAR Cup Series race will air Saturday, July 6 at 7:30 p.m. ET on NBC and MRN.
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