In April 2018, Kevin Harvick and the No. 4 Busch Beer Ford for Stewart-Haas Racing (SHR) came to Talladega (Ala.) Superspeedway with a fresh, new outdoors-inspired look completely covered in flannel – the unofficial uniform of the true outdoor enthusiast.
It was such a hit, especially with fans, that the flannel will return for Sunday’s Monster Energy NASCAR Cup Series Geico 500 at Talladega.
Busch Beer has embodied the spirit of the Great Outdoors since its inception in 1955. Again this weekend at Talladega, Busch will continue to honor its deep roots and celebrate those who are passionate about outdoor pursuits. The “Busch Guy” will return sporting his red-plaid flannel shirt and blue jeans – the inspiration for the livery of the No. 4 Busch Beer Flannel Ford Mustang.
When Harvick and the No. 4 Busch Beer Flannel team roll into Talladega for Sunday’s race, the team will be draped in the red-checkered fabric. Harvick’s Busch Beer firesuit, the crew’s shirts, the fan display and even the paint scheme of the No. 4 Busch Beer Ford will all feature flannel.
The Busch Guy, decked out in flannel, will be on hand throughout the weekend to cheer on the Busch Flannel team to victory. Fans can support Harvick by shopping at https://store.
And Harvick is hoping to put the Busch Beer Flannel Ford Mustang in victory lane.
He will make his 37th NASCAR Cup Series start Sunday at the 2.66-mile oval where he has one win, two poles, seven top-five finishes, 15 top-10s and has led 260 laps.
Harvick scored his lone Talladega win in April 2010, when he started fourth, led two of 200 laps and beat runner-up Jamie McMurray by .011 of a second. He earned his first Cup Series pole at Talladega in May 2005 with a speed of 189.804 mph. He won his second Cup Series pole in April 2018, when he recorded a lap of 49.247 seconds at 194.448 mph.
Harvick has three career Cup Series runner-up finishes at Talladega, most recently in October 2010, when he started 14th, led 12 laps and finished runner-up to his now-SHR teammate Clint Bowyer.
Harvick is hoping flannel will be the magic touch that will lead him to his first victory of 2019.