Sunday, May 28

Waffle House Restaurants, in Partnership with Smithfield®, Launch Sweepstakes to Honor Associates

Waffle House® restaurants and Smithfield® announce a way for customers to recognize their favorite, hard-working server or cook in the first ever "Who's Your All-Star" Sweepstakes.

Customers simply need to snap a picture of their favorite Waffle House Associate, share via Twitter or Instagram and use the hashtag #WhosYourAllStar. Ten Associates will be selected to be on the first-ever Waffle House/Smithfield All-Star Team.

The sweepstakes kicks off May 19 in conjunction with the NASCAR All-Star Race at Charlotte (N.C.) Motor Speedway. There, Stewart-Haas Racing driver Aric Almirola will compete behind the wheel of his No. 10 Smithfield/Waffle House Ford Fusion featuring the #WhosYourAllStar theme.

"I love the hard-working Waffle House team," says Almirola. "My All-Star is Chris, who I count on to deliver my breakfast to me hot and as fast as my pit crew when I'm at the Waffle House near my house."

The top ten Associates and the customers who nominated them will receive special recognition and Waffle House gift cards. One grand prize customer and Associate will each receive a VIP weekend trip to the season-ending Ford EcoBoost 400 in November at Homestead-Miami Speedway.

"At Smithfield, we're excited to partner with Waffle House to celebrate the Associates serving up great breakfast including our Smithfield bacon, ham and pork chops," says Michael Collette, director of foodservice sales for Smithfield Foods. "We take pride into making high-quality products for customers to enjoy, and appreciate the passion that Waffle House Associates give every day."

"This is a great platform for our customers to recognize the person who delivers a great experience to them every time they are in the restaurant," says Shelby White, Waffle House Senior Marketing Manager. " My only question is "Who's your All-Star?"

Waffle House PR


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