K-LOVE Radio will join Michael McDowell in his move to Front Row Motorsports, partnering with the No. 34 Ford team for five races in the 2018 Monster Energy NASCAR Cup Series season. K-LOVE is known nationally for its “Positive & Encouraging” message and has been part of McDowell’s racing career since 2010.
On the 2018 schedule, K-LOVE will be showcased on the No. 34 Ford at ISM Raceway (March), Richmond International Raceway (April), Daytona International Speedway (July), Watkins Glen International (August) and Charlotte Motor Speedway (September).
K-LOVE is a non-denominational, non-profit radio network with more than 400 radio signals in 44 states. Headquartered in Rocklin, Calif., its programming also streams live on klove.com.
“Sometimes sponsors come and go in racing, but I’m really proud that my relationship with K-LOVE has been a long-term one,” McDowell said. “Wherever I’m traveling, whether I’m having a good day or a bad day, K-LOVE is there – on the radio or online – with positive and encouraging music. I’m grateful for that, and I’m grateful for K-LOVE’s support throughout my career.”
K-LOVE’s CEO Mike Novak shared, “K-LOVE’s ongoing partnership with Michael McDowell has been exciting to say the least. NASCAR fans are so loyal to Michael and to K-LOVE, and for that we are thankful. And now to partner with Front Row Motorsports, we can’t wait to get 2018 started. See you at the races.”
The K-LOVE Ford will make its 2018 on-track debut at ISM Speedway in Phoenix, Ariz., on March 11. The Ticket Guardian 500 will air live on FOX.