Online lighting retailer 1000Bulbs.com will return to the No. 38 Ford Fusion in 2018, partnering with driver David Ragan for four Monster Energy NASCAR Cup Series races. The Garland, Texas-based company agreed to the multi-race deal after Front Row Motorsports introduced it to the NASCAR landscape in November, when 1000Bulbs.com sponsored Ragan’s team at Phoenix International Raceway.
On the 2018 schedule, 1000Bulbs.com will join the No. 38 team for races at Auto Club Speedway (March), Texas Motor Speedway (April), Dover International Speedway (October) and Homestead-Miami Speedway (November).
The Internet-based lighting retailer offers LED bulbs, commercial fixtures, Christmas lights, lighting controls and other lighting products. Founded in 1996, 1000Bulbs.com has grown from two to 250 employees and today sells nearly a half million dollars a day in light bulbs and fixtures, with founder Kim Pedersen earning the 2010 Ernst & Young Entrepreneur of the Year award along the way.
Ragan visited the 1000Bulbs.com headquarters in November, met company employees and learned about the organization’s marketing initiatives and goals. The driver and race team will now work to connect the retailer with fans and business partners throughout the NASCAR industry.
“Kim and his staff are smart business people, and they know a good opportunity when they see one,” Ragan said. “I’m thrilled that they saw the value of our sport, and working with Front Row Motorsports in particular, when they partnered with us for a race last fall in Phoenix and decided to get more involved this year.”
“We’re excited to continue our journey in NASCAR during 2018,” said Pedersen. “We couldn’t ask for a better partner in Front Row Motorsports, or a better brand ambassador than David Ragan.”
The No. 38 1000Bulbs.com Ford will make its 2018 on-track debut at Auto Club Speedway in Fontana, Calif., on March 18. The Auto Club 400 will air live on FOX.
Barbour Named Crew Chief
Seth Barbour will lead Ragan’s No. 38 team in 2018. Barbour has been named crew chief for the team after serving in the same role for Front Row Motorsports’ No. 34 team in 2017. Barbour and Ragan previously worked together when Barbour was an engineer on Ragan’s No. 6 Roush Fenway Racing team.
For more information about Front Row Motorsports, visit teamfrm.com. For more information about 1000Bulbs.com, visit 1000Bulbs.com.