As part of its year-long "Baking it up a notch in the fight to end hunger" initiative, Nature's Bakery (naturesbakery.com) announced a new activation today that will utilize the on-the-go snacks and food brand's sponsorship of Stewart-Haas Racing to shine a spotlight on Feeding America® (feedingamerica.org) ‒ the nation's largest domestic hunger-relief organization.
Nature's Bakery will serve as a primary sponsor for four upcoming Monster Energy NASCAR Cup Series races split between drivers Danica Patrick and Clint Bowyer. Aimed at spotlighting Feeding America's® work and amplifying a call to action to help end hunger in America, Nature's Bakery has donated part of its logo space to Feeding America, whose logos will adorn Patrick's No. 10 Ford Fusion and fire suit and Bowyer's No. 14 Ford Fusion and fire suit alongside Nature's Bakery logos during select races this summer.
Additionally, Nature's Bakery will present donation checks to local food bank representatives at the New Hampshire 301 at the New Hampshire Motor Speedway (July 16), the Pennsylvania 400 at the Pocono Speedway (July 30), and the Pure Michigan 400 at the Michigan International Speedway (August 13).
"We're proud to enhance our partnership with Feeding America by drawing attention to the organization's crucial work through placement of its logos on Danica Patrick and Clint Bowyer's Ford Fusions," said Nature's Bakery founder Dave Marson. "Nature's Bakery is committed to 'Baking it up a notch in the fight to end hunger.'"
Nature's Bakery previously announced the launch of its partnership with Feeding America which includes a financial donation to help provide 1.65 million meals* for families struggling with hunger, as well as an additional 135,000 lbs. of Nature's Bakery food product donated to select food banks in Feeding America's nationwide network.
Further emphasizing the importance of Feeding America's work, Danica Patrick recently recorded a public service announcement for the hunger-relief organization.
More than 42 million people in the United States face hunger, including 13 million children. Feeding America provides more than 4 billion meals in the United States every year through its nationwide network of 200 member food banks and 60,000 food pantries and meal programs.
Nature's Bakery and Feeding America recently rolled out new web pages to help educate the public about families facing hunger in America and to highlight the need for action:
*$1 helps provide 11 meals secured by Feeding America® on behalf of local member food banks. Nature's Bakery guarantees a minimum of 1,650,000 meals to Feeding America® and member food banks from June 1, 2017 to June 1, 2018.
Nature's Bakery PR