Autotrader's recent head-to-head charity challenge #Speed4Need, in collaboration with Team Penske Monster Energy NASCAR Cup Series drivers Joey Logano and Brad Keselowski, raised a total of $23,500 benefiting the drivers' non-profit foundations, the Joey Logano Foundation and Brad Keselowski's Checkered Flag Foundation.
Launched at the beginning of the NASCAR season in early March, the #Speed4Need campaign featured Autotrader-sponsored drivers Joey Logano and Brad Keselowski competing against each other in a series of head-to-head speed challenges on Facebook to raise both awareness and money for their respective foundations. The campaign concluded on April 16, and after tallying the final donations, Logano won the friendly competition with $12,500 for his foundation, while Keselowski raised a formidable $11,000 for his foundation.
"Our partnership with Team Penske drivers Joey Logano and Brad Keselowski offers plenty of thrills throughout the race season, but nothing compares to how good it feels to give back," said Jessica Stafford, vice president of marketing, Autotrader. "Autotrader takes great pride in serving the community, and the #Speed4Need campaign with our drivers lays a great foundation for how we can develop fun and engaging social media campaigns for NASCAR fans that also provide charitable benefits to help those in need."
Using Facebook as the sole platform for this supercharged program, the drivers utilized their personal pages, as well as Team Penske and each of the foundation's pages, to increase donations from fans and word-of-mouth about their respective causes. Logano and Keselowski added to their overall fundraising tally by winning a series of challenge rounds as part of the campaign, and Autotrader contributed $500 to the winner of each challenge round.
Autotrader has sponsored drivers Joey Logano and Brad Keselowski for several NASCAR seasons, announcing its multi-year extension with Team Penske in early 2016.
The Joey Logano Foundation invests in organizations offering second chances to children and young adults during times of crisis, and works to inspire others to live a life of generosity. Brad Keselowski's Checkered Flag Foundation honors and assists those who have sacrificed greatly for our country while getting back on their feet. To learn more about the Joey Logano Foundation and Brad Keselowski's Checkered Flag Foundation, please visit http://joeyloganofoundation.com/ and http://www.checkeredflagfoundation.org/.
You can learn more about Autotrader Team Penske drivers and view the full charity challenges at Speed4Need.com.