Fr8Auctions, an Atlanta-based auction house that sells excess freight inventory, will partner for a third straight year with Front Row Motorsports when it sponsors Landon Cassill’s No. 34 Ford in this weekend’s STP 500 at Martinsville Speedway.
Fr8Auctions partners with freight lines, distribution companies and consumer product-based businesses to help sell excess, discontinued or damaged inventory outside of traditional distribution channels. Buyers across the Southeast attend the bi-weekly auctions to bid on hundreds of pallets of merchandise, which can range from gas grills to ceiling fans to cleaning products. Merchandise for each auction can be previewed at Fr8Auctions.com.
“We’ve had great exposure for our company in the last two years with Front Row Motorsports, and Landon has been a great ambassador for our company,” said Fr8Auctions founder Marcus Barela. “Martinsville is a great, historic track, and we’re excited to watch the Fr8Auctions Ford race at such a special place.”
Fr8Auctions will also be an associate sponsor on David Ragan’s No. 38 Ford for the Monster Energy NASCAR Cup Series race at Talladega Superspeedway in October.
“Fr8Auctions has been a great partner. Marcus and his associates are big race fans and enthusiastic supporters of Front Row Motorsports,” Cassill said. “I’ve had the chance to visit the auction house and watch him run the show as the auctioneer, and it’s pretty impressive.”
The Fr8Auctions Ford will first hit the track Friday for practice and qualifying. The STP 500 airs Sunday at 2 p.m. ET on FOX Sports 1.
For more information about Fr8Auctions, visit Fr8Auctions.com.