Front Row Motorsports has another new partner on David Ragan’s No. 38 Ford for the 2017 Monster Energy NASCAR Cup Series season. JUICE® Battery (www.juicebattery.com), a new consumer household battery brand, will be a primary partner for three races with Ragan’s team, beginning this weekend at Las Vegas Motor Speedway.
JUICE, a Florida-based consumer battery technology company, is making its NASCAR national series debut with Front Row Motorsports to coincide with a March launch of its new game-changing batteries. Ragan and the No. 38 team will promote the company’s new batteries at two additional races – at Bristol Motor Speedway in August and Talladega Superspeedway in October.
“JUICE is launching new batteries built for today’s generation of high-demand devices this week in Las Vegas and NASCAR fans are the ideal high-octane audience to introduce them to,” said Brent Meikle, founder of JUICE Battery.
“Front Row Motorsports is a challenger brand just like us and we are going to work well together,” Meikle added. “They have a history of making headlines and getting attention for their partners, so we’re excited to be part of the team. Our official launch has begun and we hope to expand our partnership with Bob Jenkins and Front Row Motorsports as more consumers and retailers ‘Get Juiced’ throughout 2017.”
A 10-year veteran of the Monster Energy NASCAR Cup Series, Ragan knows that NASCAR fans are an ideal target audience, typically offering enthusiastic support for team partners.
“NASCAR fans are very loyal, and they will go out of their way to support team sponsors,” Ragan said. “Our fans use a lot of battery-powered devices as they follow our sport whether they’re at the track, at home or on the go, so we’re eager to help get the word out about JUICE’s technology.”
To learn more about JUICE, visit juicebattery.com.
Schwarze Industries Joins 38 Team as Associate Sponsor
Also this weekend at Las Vegas Motor Speedway, Schwarze Industries will appear on the rear quarter panels of the No. 38 Ford for the first of five races. The Alabama-based company makes parking lot and street sweepers and has been a partner of David Ragan and Front Row Motorsports for multiple years.
Learn more at schwarze.com.