In his 10th season with Toyota flagship Joe Gibbs Racing (JGR), Kyle Busch, driver of the No. 18 SNICKERS® Crisper Toyota for Joe Gibbs Racing (JGR), returns to Atlanta Motor Speedway this weekend, the place where the winning began in 2008 with JGR, Mars Inc. and its SNICKERS® brand, and Toyota.
Back in 2008, his first year with JGR, Busch headed to Atlanta for the fourth Monster Energy NASCAR Cup Series race of the season aiming to bring home his first win for the team’s two new partners – Mars Chocolate North America and Toyota.
After leading a race-high 173 laps, the Las Vegas native captured his first win for the SNICKERS® brand and also the first win in NASCAR’s top series for Toyota, which was in its second year of Cup Series competition and its first year with JGR.
The win also marked the end of a 147-race drought for JGR’s No. 18 team, and it was Busch’s first of 30 Cup Series wins for JGR, so far. Busch has now totaled 149 overall wins among NASCAR’s top three series driving Toyota vehicles – 34 in the Cup Series, 75 in the NASCAR Xfinity Series, and 40 in the NASCAR Camping World Truck Series. Add 21 overall wins prior to joining JGR at the beginning of 2008 and Busch is at 170 combined Cup, Xfinity and Truck Series wins, and counting.
It was déjà vu all over again for Busch and the No. 18 team at Atlanta in 2013 as he led 36 laps en route to his 100th overall win in a Toyota and his 24th Cup Series win with JGR.
This weekend, Busch will also have the SNICKERS® Crisper scheme along for the ride once again after the scheme debuted last August at Watkins Glen (N.Y.) International. The SNICKERS® Crisper is “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in creamy SNICKERS® brand milk chocolate. A singles pack of SNICKERS® Crisper contains two squares that are less than 100 calories each. For more information on SNICKERS® or the Crisper variety, fans can visit SNICKERS® on Facebook or Twitter.
Busch is especially looking forward to competing at Atlanta this weekend as it will be the last event on the track’s current racing surface. The 1.5-mile oval is set to be repaved before NASCAR makes its next visit in 2018. Busch and his entire No. 18 SNICKERS® Crisper Toyota Camry team hope to add to their winning ways at Atlanta by rolling up their collective sleeves as they try to rekindle the magic from 2008 and 2013 in Sunday’s Folds of Honor QuikTrip 500.
So as the Cup Series heads back to Atlanta, Busch and the SNICKERS® Crisper team will undoubtedly be feeling just a bit nostalgic with the SNICKERS® colors on the racecar, all the while recalling those 2008 and 2013 race wins at the 1.5-mile oval where the winning all began.