Front Row Motorsports’ partnership base continues to grow with two additional companies joining the team for the 2017 Monster Energy NASCAR Cup Series season. Camping World will be the primary sponsor of David Ragan’s No. 38 Ford for nine races, including the season-opening Daytona 500. Jacob Companies, a design and construction firm, will be a primary partner for six races on the No. 38 Ford.
Camping World, a national retailer of RVs, RV accessories and RV-related services, as well as the title sponsor of NASCAR’s Truck Series, is partnering with Front Row Motorsports for the first time.
“We’ve had a lot of success with our NASCAR marketing program, and we’re excited about getting more involved with the Monster Energy NASCAR Cup Series,” said Marcus Lemonis, Chairman and CEO of Camping World and Good Sam and star of CNBC’s The Profit. “David Ragan is a great driver and a wonderful spokesman for his partners. He’s got a couple superspeedway wins already, so we know we could see our Camping World Ford in Victory Lane next Sunday for everyone’s enjoyment.”
Jacob Companies also joins the team with an existing motorsports background, having sponsored events and teams in various racing series in recent years. The full-service general contractor offers design, development, construction, technology and management services, specializing in high-rise structures, universities, hotels, automotive dealerships, athletic facilities and parking structures.
The 2017 season will mark the company’s first partnership with Front Row Motorsports. The Jacob Companies scheme will be on the No. 38 Ford for six races, including the March 19 race at Phoenix International Raceway.
“Front Row Motorsports offers a great marketing platform for businesses like Jacob Companies,” said the company’s president, Don Perry. “We respect how Bob Jenkins runs his team and how it has grown in success over the years. We also know David Ragan is a great ambassador for his partners and we look forward to having him represent us both on and off the track.”
Front Row Motorsports announced last month that Love’s Travel Stops will once again partner with the No. 34 team and driver Landon Cassill for 18 races. The team plans to announce additional multi-race partnerships soon and expects to have more race inventory sold entering the 2017 season than it has in any previous year of competition.
Bob Jenkins’ team is coming off a milestone 2016 season, gaining extra attention for the organization and its partners with driver Chris Buescher earning the team’s second win and its first playoff berth. Buescher finished 16th in the championship standings, a high-water mark for the Statesville, N.C.-based team, which has competed full-time in NASCAR’s premier series since 2009.
“I’m really proud that companies are seeing the value in working with us,” Jenkins said. “We have some great partners who’ve been with us for four or five years in a row now, who are clearly seeing success with their programs. And we’ve got new companies like Camping World and Jacob Companies coming on board for multiple-race partnerships, too.
“We’re still a growing team, but we’ve got a lot of successes to brag about, both on and off the track. I’m glad companies are seeing that and wanting to partner with us.”
The team has multiple races for which it still seeks partners.
“While we’ve had a really successful off-season with marketing partnerships, we still have races open in good markets,” Jenkins added. “We’d love to start conversations with even more potential partners.”
The team will be on track at Daytona International Speedway when the Monster Energy NASCAR Cup Series gets under way with the qualifying Duels on Thursday, Feb. 23, and the season-opening Daytona 500 on Sunday, Feb. 26.
To learn more about partnership marketing opportunities with Front Row Motorsports, visit teamfrm.com.