Love’s Travel Stops will extend its successful partnership with Front Row Motorsports into the 2017 season, joining Landon Cassill and the No. 34 team for 18 races in the Monster Energy NASCAR Cup Series.
The familiar yellow and red colors of the Oklahoma City, Okla.-based company will return to the No. 34 Ford for a half-season schedule that includes the Daytona 500, both races at the company’s home track of Texas Motor Speedway, the spring race at Talladega Superspeedway and the Bristol Night Race.
The 2017 season will be the fifth straight season that Love’s has partnered with Front Row Motorsports. The company has progressively grown its NASCAR marketing program in partnership with the team over the past four seasons, incorporating its employees, customers and business partners into its success.
“2016 was a banner year for Love’s both on and off the track,” said Dave Frankenfield, vice president of marketing for Love’s Travel Stops. “We opened 47 new stores, more than 20 Truck Tire Care facilities and seven hotels across 20 states.
“We also had our best year in NASCAR with Front Row Motorsports earning a spot in The Chase. I am confident 2017 will bring more growth for Love’s and be another exciting year with Front Row putting Landon Cassill behind the wheel of the No. 34 Love’s Ford Fusion. We are also pleased with the series’ new title sponsor and will have our stores stocked with plenty of Monster Energy for race fans.”
Love’s Travel Stops is family-owned and operated with more than 400 locations in 40 states. During its 50-plus years of sharing the road with drivers, Love’s has grown to become one of America’s favorite travel stops offering clean, modern facilities stocked with fuel, food and supplies for travelers.
Cassill, a seven-year veteran in the Monster Energy NASCAR Cup Series and a popular social media figure, will expose the Love’s brand to an expanded audience of fans.
“I can’t wait to work with Love’s,” the 27-year-old Iowa native said. “They’ve been a great partner with Front Row over the years. I got to spend some time with them last year, so I already know they’re a great group. They use their program in a really smart way that’s good for their business, and I look forward to getting more involved with that. We’re going to have some fun.”
The Love’s Travel Stops Ford will make its first appearance of the year during Speedweeks at Daytona International Speedway next month. The No. 34 team will compete in the Can-Am Duels, the qualifying races for the Daytona 500, on Thursday, Feb. 23. The Daytona 500 is scheduled for Sunday, Feb. 26, at 2 p.m. ET and will air on FOX.