Roush Fenway Racing has been recognized for outstanding achievement by the prestigious MarCom Awards. The team has been awarded a pair of MarCom Platinum Awards for its marketing and communications efforts in 2016. The organization received a Platinum Award in the category of ‘Social Media Campaign’ for its innovative #RFRTruckin social campaign. In addition, Roush Fenway was awarded a Platinum Award in the ‘Social Media Branding’ category for its Social ‘Jack’ Icon program. The team also garnered Honorable Mention for its launch of the SunnyD program this season, in the Communications/PR Program category.
“Our marketing and communication groups work hard to design and implement creative social programs for our partners and we are pleased to see our achievements recognized by the MarCom Awards panel,” said Roush Fenway president Steve Newmark. “We know that brands have choices as to where they invest their marketing dollars, and we are especially proud of our sustained ability to provide added marketing services, visibility and solutions to our partner’s brands.”
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. The awards received over 6,500 entries this year, with only 17 percent awarded Platinum status by earning the highest distinction as ‘the most outstanding entries in the competition.’ Platinum Winners are recognized for ‘their excellence in terms of quality, creativity and resourcefulness.’
The #RFRTruckin program, which provided fans a ‘behind the scenes’ look at a NASCAR ‘road trip,’ garnered instant media attention and earned over 23 million organic impressions. The ‘Social Icon’ program represented team co-owner Jack Roush’s iconic hat and leveraged local market integration, partner programs, cause marketing and merchandise licensing. The SunnyD ‘NASCAR’ program, which featured the NASCAR remake of the classic ‘purple stuff’ commercial, generated more than 8.5 million impressions for the brand, produced more than three million video views and gained national media exposure.
Roush Fenway Racing has now won a total of four MarCom Platinum Awards since 2011, when it took home its first Platinum for the famed ‘Ricky vs. Trevor’ campaign. The team also brought home a Platinum Award for its ‘Let Ricky Race’ campaign in 2013, as well as Gold Awards for ’25 Winning Years’, ‘RFRDriven’ and the Pillow Pets NASCAR Launch.
In addition, the organization was also recognized by PR News with a Social Media Icon award for its groundbreaking efforts on the Google+ platform in 2012, by NASCAR for the ‘Most Innovative Driver Integration Program’ in 2014 and by the Pay Before Awards in 2015.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to one of the largest of its kind, with winners ranging in size from individual communicators to media conglomerates and Fortune 500 companies.