Speed Stick® and NASCAR Driver Cole Whitt Engage Fans at Can-Am 500 at the Phoenix

Speed Stick® and NASCAR driver Cole Whitt continue to celebrate year three of their partnership during the 2016 racing season.

This week Speed Stick® will be hosting Fan Events at Can-Am 500 at the Phoenix International Raceway aimed at celebrating those who echo the driver’s courage to step up and crush self-doubt in high pressure situations, with a chance to meet Cole Whitt and win great prizes.

“When I climb behind the wheel, I know that I’m about to enter a race against the best drivers in the country.  That thought can be nerve-wracking,” said Whitt, driver of the number 98 Speed Stick® stock car.  “It’s important to stay focused and embrace the high-pressure moments head on; Speed Stick® is present in those moments to remind me that I got what it takes.  It keeps me cool during the pressure moments of any race, which allows me to stay focused on the finish line.”

Fan Event Dates & Times:
Friday, November 11          8am-6:30pm
Saturday, November 12      12pm-5:30pm
Sunday, November 13         8am-12:30pm

Special Appearances by Cole Whitt:
Friday, November 11          4:15pm-5pm
Saturday, November 12      12pm-12:30pm

“We are looking forward to continuing to celebrate Cole’s performance and support him,” said Julie Dillon, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive.

Speed Stick® is a line of antiperspirants designed to provide superior sweat protection, keeping guys dry in moments that matter – like taking on NASCAR’s elite drivers head-to-head on the race course. To learn more about Speed Stick® products, please visit www.speedstick.com.

Colgate-Palmolive PR