Wrangler®, a global leader in jeanswear, will host its second annual “Jeansboro Day” at the company’s headquarters on Wednesday, Oct. 19, celebrating the role of the region’s textile community in transforming the American blue jean into an international icon.
The celebration will include a discussion panel on “Wrangler’s Racing Heritage,” featuring NASCAR superstar and Wrangler endorsee Dale Earnhardt, Jr. together with NASCAR team owner Richard Childress; a special appearance by internet sensation Jimmie Cox, the Texas utility worker hailed around the world as the “hardest worker ever;” and the unveiling of new, commemorative public art installations. In addition, Greensboro Mayor Nancy Vaughan will present Cox with the Key to the City for the duration of Jeansboro Day.
Wrangler introduced the Jeansboro initiative in 2015 in the hometown of the denim label and its parent company, VF Corporation. In keeping with art installation projects seen in other U.S. cities, Wrangler commissioned local high school students and artists to bring their creative expressions of Jeansboro to life on 3D jean statues. The first 12 of 15 structures have been placed throughout downtown Greensboro, commemorating its history as a worldwide leader in the denim industry. The remaining sculptures will be installed in the coming weeks.
“Jeansboro Day is a way for Wrangler to recognize the special place this community occupies in the history of the American blue jean,” said Craig Errington, Vice President of Marketing at Wrangler. “We’re proud to honor a North Carolina legacy that has had a global impact, and share our story with the world.”
Jeansboro Day festivities will kick off at 9:30 a.m. Shortly after, Earnhardt and Childress will discuss Wrangler’s historic relationship with NASCAR racing, including the blue and yellow #3 Wrangler car driven by the legendary Dale Earnhardt, Sr. Following the panel, a commemorative lifesize jean statue for Dale Jr. will be officially unveiled and signed by the North Carolina native.
Traveling from Texas, Cox will also attend the celebration as a special guest of Wrangler. Cox became an internet star this year when a photo of the utility worker wearing Wrangler jeans, submerged head first in muddy water to fix a pipe, went viral. He was hailed a “global symbol of the American can-do spirit.”
The event will continue through the early afternoon with food trucks, family activities, music from North Carolina-based country band McKenzie’s Mill, and tours of an original Wrangler Heritage timeline exhibit. Wrangler will also debut an original bus wrap design, in partnership with the Greensboro Department of Transportation, which will be seen driving around the city over the next three months.
In addition to honoring the region’s historic contributions to apparel manufacturing and design, Jeansboro Day promotes awareness for Wrangler’s local nonprofit efforts and partners including Designs to Fight Hunger/Triad Holiday Food Drive in support of the Salvation Army, the upcoming Great American Music Series with Arts Greensboro, Greensboro Science Center, Greensboro Children’s Museum, and Carolina Theatre.
The public can follow the Jeansboro Day event online using the hashtag #Jeansboro.