Nathan’s Famous is continuing its mission to surprise unsuspecting fans and perform random acts of kindness across the nation throughout 2016 as the brand celebrates its 100th anniversary. On Saturday, prior to the start of the race event in Richmond, Va., race fan and Henrico, Va., native Vicki Jones was recognized as one of Nathan’s Famous “Ultimate Fans.”
Jones recently posted on the Nathan’s Famous Facebook page about her love of motorsports and also for her affinity for Nathan’s Famous hot dogs. Jones became a big fan of Nathan’s Famous after her first date with her now husband. It was on that date when she first tasted her first Nathan’s. Since that time, Jones only purchases the great tasting Nathan’s Famous hot dogs.
Jones did not know that the simple act of posting about her unique love story and her first experience with Nathan’s Famous would lead the legendary hot dog company to show just how much her loyalty is appreciated. Nathan’s Famous invited Jones and her guests to enjoy the races at Richmond and meet Richard Petty Motorsports driver, Aric Almirola.
Jones and her guests were given a VIP tour of the garage before meeting Almirola. Almirola took photos and signed autographs for the group. The surprises began when Almirola presented Jones with a $1,000 Food Lion gift card, Nathan’s Famous apparel and finally, free Nathan’s Famous hot dogs for one year.
“Vicki shared with us a wonderful story of how she became a fan of Nathan’s Famous,” said Wayne Norbitz, executive board member and 26-year president of Nathan’s Famous. “As we celebrate our 100th anniversary, we want to give back to our loyal fans. We’re pleased to partner with Food Lion to give Vicki $1,000 in free groceries and free hot dogs for one year.”
Saturday’s activities were a part of Nathan’s Famous’ national “Ultimate Fan Nation” campaign. Over the course of the year, Nathan’s Famous is reflecting on its history while engaging fans with new opportunities to enjoy the flavor they have come to love. Special offers will be available for fans via NathansFamous.com, and the company’s Facebook and Twitter pages. Nathan’s Famous will also feature members of its “Ultimate Fan Nation” on its social media channels.
Highlights of the Nathan’s Famous 100th anniversary celebration included a special 5-Cent Hot Dog promotion over Memorial Day Weekend, the Nathan’s Famous International Fourth of July Hot Dog-Eating Contest in Coney Island and a special event based in New York City in early September. Fans can now have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise, by visiting NathansTicketToFun.com.
Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs.
Nathans Famous/Smithfield Foods PR
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