BK Racing announced the signing of Frontline International as an associate sponsor on David Ragan’s No. 23 Dr Pepper Toyota Camry and Matt DiBenedetto’s No. 83 Dustless Blasting Toyota Camry in the Toyota/Save Mart 350 at Sonoma Raceway.
Founded in 2000 and with more than 26,000 installations worldwide, Frontline International designs and manufactures superior commercial foodservice equipment for the hands-free dispensing of fresh cooking oil to fryers as well as the automatic collection and storage of waste cooking oil. The company’s products promote cleaner, safer, and more profitable restaurants.
“We’re really excited to support NASCAR and BK Racing – but I’m personally honored to support Ron,” said John Palazzo, president of Frontline International. “We connected with him in his role as a Burger King franchisee years ago. His were some of the first Burger King stores to install Frontline International waste cooking oil collection and storage equipment. This was over 10 years ago shortly after inventing the cooking oil management category.”
Palazzo further explained of Frontline International that, as innovators and trailblazers, the company relishes the feeling of being first. “We never worry too much about the rear view mirror – it’s always eyes forward. This NASCAR sponsorship reflects our emphasis on excellence.”
“We’re proud to welcome Frontline International to the BK Racing family for Sonoma race weekend,” said team owner Ron Devine. “I’ve known John for many years and this was the perfect time to link up and have Frontline International be a part of BK Racing.”
For more information on Frontline International, please visit http://www.frontlineii.com
BK Racing PR
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