Building upon the “Tony’s Next Chapter” series, Mobil 1™ motor oil, the Official Motor Oil of NASCAR, is back with fresh digital content for NASCAR® fans. The “Endless Road Trip” and “What’s Your Take?” video series bring together Kevin Harvick, Danica Patrick and Tony Stewart to provide fans a window into the playful relationship between the drivers, as well as a sense of their personalities when away from the racetrack.
“Endless Road Trip” chronicles the between-race road trips of Harvick, Patrick and Stewart as they venture to several NASCAR Sprint Cup Series destinations. Each episode depicts the uniqueness and local culture of different U.S. regions. Altogether, the road trip distance reaches approximately 15,000 miles, representing the guaranteed engine protection for up to 15,000 miles between oil changes using Mobil 1 Extended Performance motor oil. The series launches before the Coca-Cola 600 at Charlotte Motor Speedway on May 29 and will include seven installments:
- Charlotte – Coca-Cola 600 on May 29
- Michigan – FireKeepers Casino 400 on June 12
- Sonoma – Toyota/Save Mart 350 on June 26
- New Hampshire – New Hampshire 301 on July 17
- Indianapolis – Crown Royal Presents “Your Hero’s Name Here” 400 on July 24
- Pocono – Pennsylvania 400 on July 31
- Richmond – Federated Auto Parts 400 on September 10
Fans can follow Harvick, Patrick and Stewart on the “Endless Road Trip” using #Mobil1RoadTrip on Facebook and Twitter.
The “What’s Your Take?” video series shows the personalities of Harvick, Patrick and Stewart along with their perspective on everyday topics; including reading, cooking, motor oil, pets and minivans.
For a global perspective, a separate “Endless Road Trip” series features McLaren-Honda teammates Fernando Alonso and Jenson Button as they tackle a global road trip across Russia, Monaco, Thailand, Mexico, United Arab Emirates and the United States. Their travels are chronicled as they reach 15,000 miles – a feat accomplished using Mobil 1 Extended Performance.
All “Endless Road Trip” and “What’s Your Take?” videos can be found on the Mobil 1 YouTube channel, Facebook and Twitter. With additional content planned during the 2016 season, fans should check back often to enjoy the latest video series installments from Mobil 1 motor oil.
Mobile 1 PR