Just when you thought you'd seen it all at the famed Talladega Superspeedway, NASCAR driver Tony Stewart joined fellow driver Danica Patrick's Turbocharged Tooth Fairy Squad to surprise a race fan with a brand new Chevrolet Camaro and whisk him away in a helicopter. Their destination? A nearby Aspen Dental practice.
The effort in Talladega kicked off a new campaign from Aspen Dental that asks Americans, "What would it take to get you to go to the dentist?"
Over the course of two days at Talladega Superspeedway, Stewart and the Turbocharged Tooth Fairy Squad surprised lucky fans to give them the encouragement they needed to get to the dentist. In addition to the Camaro, elated fans walked away with surprises like a new fishing boat, ATV, a cruise and a big screen TV. Their reactions ran the gamut of emotions, from shrieks of delight to tears of joy.
Tony's interaction with racing fans and their over-the-top reactions to an unexpected visit from the Tooth Fairy can be viewed here.
"Let's face it -- people don't typically like visiting the dentist, so it's rarely at the top of anyone's 'to do' list," said Mark Censoprano, chief marketing officer at Aspen Dental Management, Inc. "This new campaign is designed to not only let patients know that we understand the barriers they face, but also signal that dentists and teams at Aspen Dental practices are willing to do whatever it takes to make dentistry easier."
Added Stewart, who spent hours roaming the grounds at Talladega Superspeedway with the Turbocharged Tooth Fairy Squad, "Playing 'Tony the Tooth Fairy' was an absolute blast. The folks at Aspen Dental have been great partners to Stewart Haas Racing for five years now, and I genuinely enjoyed spending the day with fans and making their wishes come true, right down to joining them for helicopter rides."
Aspen Dental PR