Smithfield and Waffle House will team up with Richard Petty Motorsports for the iconic Bristol Night Race August 20. Aric Almirola will pilot the No. 43 Smithfield/Waffle House Ford in one of the most popular races in the NASCAR Sprint Cup Series season. As part of the partnership,
The Bristol Night Race will mark the third time Smithfield, Waffle House and Richard Petty Motorsports teamed up on track. Through the three-year partnership, the companies created Waffle House Race for Rewards, an app that allows patrons to earn points by eating at Waffle House and redeem those points for Waffle House merchandise and Smithfield racing gear. This season, fans on Race for Rewards can redeem 250 Race for Rewards points and be part of history in the making. The 250 Race for Rewards points will gain fans sponsorship of a portion of the car. Sponsorships limited to 1,500.
"Smithfield is a valued partner of Waffle House, and we're thrilled to share in their racing program with Richard Petty Motorsports and Aric Almirola," said Walt Ehmer, CEO, Waffle House. "This program allows us to reward our customers with unique products and opportunities. Racing, especially in the Bristol Night Race, brings a great platform to give back to our customers and earn some new ones too."
"We're thrilled to bring our partner Waffle House into our racing program at Smithfield," said Bob Weber, VP - Sponsorships, Smithfield Foods. "Two years ago, we teamed up with Waffle House and brought the consumer the Race for Rewards program. We're excited for fans to be able to help 'sponsor' the No. 43 at Bristol with their name on the car. Waffle House already provides Smithfield bacon and other pork products to the consumer, and now, through this partnership, they get to bring racing and the famed No. 43 Ford."
Richard Petty Motorsports is in their fifth year of partnership with Smithfield Foods and the third year partnering with Waffle House. Last season, Almirola scored a fourth-place finish at Richmond International Raceway in the No. 43 Smithfield/Waffle House Ford.
"We're thrilled to have Waffle House joining Smithfield on our No. 43 Ford," said "The King" Richard Petty. "The patrons at Waffle House are overwhelmingly NASCAR fans. It's exciting to pair three popular brands together to give back to race fans and Waffle House patrons."
Almirola will hit the track for the Bristol Night Race August 19 for practice before the iconic night race on August 20 broadcasts live on NBC.