Nickelodeon Announces Entitlement Sponsorship of Teenage Mutant Ninja Turtles NASCAR Sprint Cup Series Race At Chicagoland Speedway, Sept. 18

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Nickelodeon today announced that it is the entitlement sponsor of the NASCAR Sprint Cup Series race on Sunday, Sept. 18, dubbed the Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway. Danica Patrick has signed on to drive a special car for the Teenage Mutant Ninja Turtles 400, which will be broadcast on NBCSN at 2:30 p.m. ET, and will feature a weekend of action, activities and fun for the entire family with the iconic Heroes in a Half Shell.

 

NASCAR star Danica Patrick, a Roscoe, Illinois native, helped kick off the partnership in true Turtles style.  She unveiled her No. 10 April O’Neil/Nature’s Bakery Chevrolet SS at an event at Wrigley Square in Millennium Park with the Teenage Mutant Ninja Turtles, then took her car for a spin down Michigan Ave. She will join a number of other drivers with Teenage Mutant Ninja Turtles paint schemes for the Sept. 18 race.

 

This Sept. 15-18 marks the sixth consecutive year that Chicagoland Speedway will kick off the Chase for the NASCAR Sprint Cup.  The Nickelodeon partnership will include sponsorship of the 2017 kick off race, as well.

 

“We are excited to partner with Chicagoland Speedway to continue sponsoring and participating in marquee racing events that resonate with motorsports fans across the country,” said Anthony DiCosmo, Senior Vice President, Sports Marketing and Development, Nickelodeon. “Just as we did with last season’s SpongeBob SquarePants 400 at Kansas Speedway, the Teenage Mutant Ninja Turtles 400 will continue to expand our relationship with NASCAR, while working with another best-in-class ISC track to give fans a unique and engaging race experience that the whole family can enjoy.”

 

“We are thrilled to partner with a world class brand like Nickelodeon for the Teenage Mutant Ninja Turtles 400 on Sept. 18,” said Scott Paddock, Chicagoland Speedway President. “This is an exciting opportunity for us to partner with one of the preeminent youth focused brands on the planet to deliver an unprecedented level of family entertainment while engaging Teenage Mutant Ninja Turtles fans of all ages.”

 

“It’s great to be back in my home state of Illinois to be a part of this exciting announcement for the Teenage Mutant Ninja Turtles 400,” said Patrick.  “The Nickelodeon-sponsored races are really cool because they truly are fun for the entire family. Nature’s Bakery and Nickelodeon have put together an awesome paint scheme and I can’t wait to have the Teenage Mutant Ninja Turtles and April O’Neil riding along with me in September.”

 

Patrick’s unique car was designed by Chicago artist Hebru Brantley, who will also design the race trophy, additional Turtles-branded paint schemes and other visual elements. Brantley breaks down the walls of cultural boundaries through his art and inspired by his 1980s Chicago upbringing, Brantley’s work touches on tough subjects in a way that may be easily digestible to the viewer, by telling his stories through youthful characters and their adventures. Brantley’s work can be described as pop infused contemporary art inspired by Japanese anime and the bold aesthetics of street art pioneers Jean Michel Basquiat, KAWS and Keith Haring.

 

During the Teenage Mutant Ninja Turtles 400 race weekend, attendees will be able to enjoy fun family activities in the Nickelodeon Kids Zone, located in Champion’s Park.  The area will feature appearances from the Teenage Mutant Ninja Turtles costumed characters, a Teenage Mutant Ninja Turtles photo station and more.

 

Nickelodeon has a long-standing relationship with NASCAR, teaming up with the motorsports giant on several programming and racing events. On the track, the network has sponsored the SpongeBob SquarePants 400 at Kansas Speedway in 2015; brought the Teenage Mutant Ninja Turtles to the Atlanta Motor Speedway for the NASCAR XFINITY Series and NASCAR Sprint Cup Series races in 2014; participated in the Bank of America 500 week in 2012; and the SpongeBob SquarePants Movie 300 at Charlotte Motor Speedway in Concord, NC in 2004. NASCAR has also contributed talent and content to Nickelodeon programming such as the Kids’ Choice Awards (Danica Patrick, 2012 and 2013), Kids’ Choice Sports Awards (Danica Patrick, 2014, Ben Kennedy, 2015), Team Umizoomi (Jeff Gordon, 2012), Hammer Down (2014), which aired on Nicktoon’s NickSports block, and an upcoming Bubble Guppies episode (Jimmie Johnson, 2015). 

 

Currently in its fourth season, Teenage Mutant Ninja Turtles is seen in over 170 countries and territories and translated in 50+ languages. Teenage Mutant Ninja Turtles follows four mutant turtles—Leonardo, Raphael, Donatello and Michelangelo—trained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon Animation Studios in Burbank, Calif.  Additionally, this summer the Turtles will once again defend the streets of New York City in Paramount Pictures’ highly anticipated theatrical movie, Teenage Mutant Ninja Turtles: Out of the Shadows, which arrives in theaters June 3.

Viacom PR

Speedway Digest Staff
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