Brad Keselowski is the most recent recipient of a $1,000 charitable contribution from the Bosch Aftermarket NA ‘Giving Track’ program after winning Sunday’s Kobalt 400 in his Bosch-equipped No. 2 Miller Lite Ford Fusion.
Bosch Automotive Aftermarket North America announced it will continue the charitable contribution program it established in 2015. Throughout the 2016 Sprint Cup Series, drivers sponsored by Bosch Automotive Aftermarket NA are eligible to earn the $1,000 contribution to their charity of choice following each victory through the Giving Track program.
So far this season, Bosch has contributed a total of $4,000 to sponsored team charities. In addition to Brad Keselowski’s Checkered Flag Foundation, $2,000 in donations went to the Denny Hamlin Foundation following his back-to-back wins for Joe Gibbs Racing in the Sprint Unlimited and the Daytona 500 and $1,000 to the Hendrick Marrow Program following Jimmie Johnson’s win at the Folds of Honor Quiktrip 500.
“Bosch contributed a total of $31,000 to sponsored teams’ charities in 2015. With 92 percent of Bosch held by the philanthropic Robert Bosch Foundation, the “Giving Track” program aligns well with our strong core values,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket North America. “We’re very pleased to raise our partnerships with these fine teams to a higher level – beyond supplying systems and components with the quality and endurance to get them to Victory Lane.”
Bosch involvement in motorsports dates back to the early 1900’s, and it has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when the NASCAR Sprint Cup Series made the move from carbureted engines to more efficient fuel injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. Beginning in 2016, Bosch fuel injectors and fuel pumps have been added to expand the NASCAR agreement.