Friday, Jan 28

Earnhardt, Goodyear expand relationship

Reid Spencer - NASCAR Wire Service Thursday, Feb 18 1393
Don't be surprised to see Dale Earnhardt Jr. in the latest round of advertising for the Goodyear Tire & Rubber Company, as befits his long-standing relationship with the brand.

A series of broadcast, digital and print ads will feature Earnhardt as the expert who chooses Goodyear tires on and off the racetrack.

"We've already had a relationship due to the confidence that I have in Goodyear tires on the track with the 88 car and on the street with my own personal car," said Earnhardt, a 26-time NASCAR Sprint Cup Series winner. "There's a huge trust factor that we've had for a really long time, so this feels like a continuation of something that has been going on for a while."

In the television spot, Earnhardt highlights Goodyear's longtime involvement in NASCAR racing. Goodyear will amplify the creative with a robust media plan and social media support.

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