Mobil 1 Going “Three Wide” with Stewart-Haas Racing in 2016

Throughout the 2016 NASCAR® Sprint Cup Series season, Mobil 1™, the Official Motor Oil of NASCAR, will spotlight Stewart-Haas Racing’s No. 4, No. 10 and No. 14 cars with primary hood sponsorships. At the same time, ExxonMobil wishes Tony Stewart a speedy recovery from his back injury and looks forward to welcoming the three-time series champion to the track for his final season as a Sprint Cup driver.

In addition to Mobil 1 hoods on select SHR cars throughout 2016, Mobil 1 will continue to serve as a co-primary sponsor of Stewart’s No. 14 Chevrolet and season-long associate sponsor of Harvick’s No. 4 Jimmy John’s Chevrolet, Danica Patrick’s No. 10 Nature’s Bakery Chevrolet and Kurt Busch’s No. 41 Haas Automation/Monster Energy Chevrolet. Mobil 1 lubricant technology will be used in all four SHR cars during the 2016 season.

While SHR drivers will represent the Mobil 1 brand to NASCAR fans in 2016, the technology partnership between Mobil 1 and SHR has never been as basic as a logo on a car. The 2016 Sprint Cup season continues a symbiotic engineering relationship used to create lubricant packages and push technology limits. This relationship helps the team win races and Mobil 1 improve the quality of lubricant products for consumers. Mobil 1 and SHR’s partnership is approached as any other new research and development project: data driven, extensively evaluated and tested.

“Mobil 1 has been continuously advancing its lubricant science with SHR since 2011, taking home two Sprint Cup Championships in the process,” said Kai Decker, global motorsports manager at ExxonMobil. “We wanted to drive home our technology support role in a big way this year, while once again focusing on the personalities of the SHR drivers who depend on Mobil 1 to help them reach peak driving performance.”

After announcing the partnership in 2010, SHR and Mobil 1 engineers began working closely together to tackle racing challenges, while adapting to every NASCAR rule change great and small. Since the 2011 season, the partnership has led to significant on-track success with two Sprint Cup titles, 23 wins, 112 top-five finishes, 189 top-10 finishes and 22 poles. Impressively, in Kevin Harvick’s 2014 and 2015 Sprint Cup seasons – Harvick’s first two with Mobil 1 lubricant technology support – he led more laps than in his previous 13 seasons combined. Just one year after winning the Sprint Cup in 2014, Harvick was the runner-up for the 2015 Sprint Cup championship. When the green flag drops for the 2016 season, Mobil 1 Racing will be directly supporting SHR drivers with more than 100 combined total Sprint Cup wins.

In addition to its association with SHR, Mobil 1 is entering its 14th season as the “Official Motor Oil of NASCAR.”

Mobile 1/SHR PR

Speedway Digest Staff

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