NBC Sports Group returns to Daytona as the sports world braces for the green flag to launch “The Great American Race.” With three new episodes leading up to Sunday’s Daytona 500, NASCAR America digs deeper into the new procedures, new rules, and recent news affecting the start of the 2016 season. NASCAR on NBC analysts Jeff Burton and Steve Letarte join reporters Marty Snider and Rutledge Wood to contribute track-side from the recently renovated Daytona International Speedway.
This week’s coverage includes interviews with NASCAR’S biggest drivers, a simulator ride around Daytona with NASCAR on NBC reporter Parker Kligerman, a look at this weekend’s crash-filled Sprint Unlimited and rookie driver Chase Elliott’s big Daytona 500 pole win.
NBCSN PRESENTS DAYTONA RISING: NASCAR AMERICA SPECIAL TUESDAY, FEB. 16 AT 5 P.M. ET
Just days away from the big race at the remodeled “World Center of Racing,” NBCSN presents a one-hour Daytona Rising: NASCAR America Special on Tuesday at 5 p.m. ET. NASCAR on NBC analyst Burton and reporters Snider and Wood cover Daytona International Speedway’s tremendous $400 million transformation. Legendary NASCAR broadcaster Ken Squier returns to voices a special essay on the historic track and its impact on the sport.
The newly remodeled speedway features three concourse levels, 11 social areas with video screens and vendors, 17 elevators, 40 escalators and over 60 track-side suites. The redesign, which broke ground in July of 2013, has modernized stock car racing’s most famous track, and the site of NASCAR on NBC’s July return to Sprint Cup and XFINITY Series live race coverage.
18 RISING PRESENTED BY TOYOTA SHOWCASES KYLE BUSCH’S CHAMPIONSHIP RUN SATURDAY, FEB. 20 AT 2 P.M. ET ON NBC
Saturday at 2 p.m. ET NBC revisits the amazing comeback story of 2015 NASCAR Sprint Cup Champion Kyle Busch. The one-hour special, 18 Rising Presented by Toyota, chronicles Busch’s inconceivable year. The journey began with a hard crash and broken bones in Daytona, followed by a tough recovery that spanned 11 regular-season races, then finished with a dominating march to Miami that climaxed with a Sprint Cup Championship.
The special brings viewers behind the scenes with Busch during the off-season, showcasing tender moments at home with his wife, Samantha, and young son, Brexton. Cameras also follow Busch and race team owner, Joe Gibbs, to the Toyota factory in Georgetown, KY, where they visit with workers, share stories and offer photos with the Sprint Cup trophy.
JOEY LOGANO JOINS NATE RYAN ON WEDNESDAY’S NASCAR ON NBC PODCAST
Launched two weeks ago, NASCAR on NBC’s weekly podcast returns Wednesday with defending Daytona 500 winner Joey Logano. Available each Wednesday on NASCAR Talk and iTunes, NBCSports.com’s lead motorsports writer Nate Ryan discusses the latest NASCAR news with the major players in the sport.
UPCOMING NASCAR PROGRAMMING ON NBCSN
|Mon. February 15||NASCAR America||5:00 PM||NBCSN|
|Tue. February 16||Daytona Rising: NASCAR America Special||5:00 PM||NBCSN|
|Fri. February 19||NASCAR America||6:00 PM||NBCSN|
|Sat. February 20||18 Rising Presented by Toyota||2:00 PM||NBC|
2015 NASCAR ON NBC SEASON
The addition of NASCAR Sprint Cup and XFINITY Series racing to NBC Sports Group’s portfolio set viewership milestones in 2015. The Sprint Cup Championship race from Miami was the most-watched NASCAR season finale in a decade and set a NASCAR live streaming traffic record for NBC Sports Live Extra. Five of NBCSN’s top 10 most-watched telecasts in the network’s history are 2015 NASCAR Sprint Cup races, and NASCAR powered NBCSN to its most-watched year on record. The NASCAR on NBC Facebook page established 308M total impressions on content in 2015, while the @NASCARonNBC twitter handle closed out 2015 with 77K Total Followers, a growth of 303% over the previous year.
NBC Sports PR