NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

From the speedway tailgates to the wave of the checkered flag, NASCAR® fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport’s premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500® on February 21 (1 p.m. ET on FOX).

“Snapchat’s Live Story coverage of NASCAR events will make its users near and far feel like they’re at the racetrack,” said Jill Gregory, NASCAR senior vice president, marketing and industry services. “With Snapchat, NASCAR fans can share their stories from our iconic race events with a massive, global audience, which elevates the social experience for our fans.”

Beginning at Daytona International Speedway®, Snapchat will cover multiple NASCAR Sprint Cup Series™ races throughout the year, giving millions of NASCAR fans the opportunity to experience the excitement – from behind-the-scenes in the garage to the fans’ perspectives in the grandstands.

Snapchatters will contribute their unique, race-day perspectives through video and photo Snaps submitted to one collective Live Story, capturing the real NASCAR story, straight from the fans.

The thousands of submitted Snaps from each event will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat’s more than 100 million daily active users right on their mobile devices. Each NASCAR Live Story will be available to view on Snapchat for 24 hours.

“We're thrilled to be partnering with NASCAR to bring Snapchatters closer to the race experience and behind-the-scenes of some of NASCAR's biggest events this year," said Ben Schwerin, Director of Partnerships at Snapchat.

NASCAR launched its presence on Snapchat before the 2015 season and experienced rapid growth on the platform as the sport targeted younger and more diverse audiences.

Snapchat is available on iOS and Android.


Speedway Digest Staff

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