FOX Sports unleashes Homer, Marge, Bart, Lisa and Maggie on unsuspecting Daytona Beach, as America’s favorite family lends the mega-power of the THE SIMPSONS to the ongoing marketing support of the 58th running of the DAYTONA 500 on FOX on Sunday, Feb. 21 (1:00 PM ET).
“Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on,” said Robert Gottlieb, FOX Sports EVP of Marketing. “The SIMPSONS have been a part of the American zeitgeist for decades, crossing nearly all desirable demographics … and, candidly, it’s simply a lot of fun to be able to include them in our ongoing efforts to amplify Daytona Day.”
“Collaborating with FOX and THE SIMPSONS team to have one of America’s most infamous families attend the DAYTONA 500 is the perfect way to mark the 58th running of this historical race,” said Jill Gregory, senior vice president, marketing and industry services at NASCAR. “Coupled with Jeff Gordon in the broadcast booth and the completion of Daytona Rising, this will certainly be a highly anticipated season opener for the 2016 NASCAR Sprint Cup Series on FOX.”
FOX Sports’ 100 hours of programming from Daytona Beach begins Friday, Feb 12, culminating in live coverage of the DAYTONA 500 on FOX on Sunday, Feb. 21 (1:00 PM ET). To view a full list of Daytona Speedweeks programming, please visit: http://foxs.pt/1PUHC8o
To keep up with all the action on Twitter, please follow: @NASCARonFOX, @FS1, @NASCAR, @DISUpdates and the hashtags #DaytonaDay and #DAYTONA500.
FOX Sports PR