Bosch and Team Penske extend 25 year alliance

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In: NASCAR Cup Series News

Building on one of the most successful and longest-lasting partnerships in motorsports, Team Penske and Bosch Automotive Aftermarket North America have announced a multi-year extension that will carry on the long-standing relationship between the two companies. Under the terms of the new agreement, Bosch will return as an associate partner in the NASCAR® Sprint Cup Series™, the Verizon IndyCar® Series and in the V8 Supercars™ Championship with Team Penske.

“Our partnership with Bosch has grown and developed over the last 25 years and we are proud of the success we have had together,” said Roger Penske. ”Bosch is an important partner in our organization as it provides components and technology that help our teams maximize their performance. We are excited to build on that winning formula moving forward as we continue this partnership with Bosch.”

Bosch has helped Team Penske get the most of its results on track by providing starters, alternators, oxygen sensors, fuel injectors and spark plugs – all key components in racing. With the extension of the agreement, Bosch will continue to leverage the Team Penske relationship across multiple platforms including retail programs, customer hospitality experiences and by utilizing the Team Penske facilities and business-to-business relationships through the Penske Corporation, Penske Automotive Group and other existing Team Penske partners.

“Bosch is very proud to be a long-standing supporter of Team Penske and we are excited to extend our relationship with the team into its 25th year and beyond,” said Tony Pauly, Director of Advertising and Brand Management, Robert Bosch LLC, Automotive Aftermarket North America. “Team Penske has been delivering great equipment and championship talent on the track for decades. Bosch is pleased to be a part of Team Penske’s winning legacy and we look forward to an exciting and successful 2016 racing season.”

The Bosch-Penske pairing is one of many long-term partnerships in the Team Penske organization. With an average tenure of 13 years amongst its partners, Team Penske will celebrate its 25th year working with Bosch this season while also commemorating its 50th anniversary of racing.

The 2016 NASCAR Sprint Cup Series season will get underway on Saturday night, Feb. 13, for the official start of Daytona Speedweeks and the running of the non-points special event, the Sprint Unlimited, while the 58th running of the Daytona 500 will take place on Feb. 21.  The Verizon IndyCar Series begins on Sunday, March 13th for the Grand Prix of St. Pete in St. Petersburg, FL.

Team Penske PR

Speedway Digest Staff
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