Thrivent Financial is proud to announce its continuing sponsorship of NASCAR Sprint Cup Series team Circle Sport-Leavine Family Racing and driver Michael McDowell in the 2016 race season.
Thrivent, a not-for-profit financial services organization that serves Christians, will be the primary sponsor for fifteen (15) races during the 2016 NASCAR Sprint Cup Series with McDowell behind the wheel. The organization will also serve as a secondary sponsor on 15 additional races.
Thrivent started its relationship with Leavine Family Racing and McDowell in August of 2014. The mutually beneficial relationship expanded in 2015 for a 20-race sponsorship that included 10 primary races. This year, Leavine Family Racing has partnered with Circle Sport to field the No. 95 in the full 36-race schedule and entered into a new technical alliance with Richard Childress Racing, making the manufacturer switch to Chevrolet.
“We’re thrilled to extend our sponsorship with Michael McDowell and Circle Sport – Leavine Family Racing in 2016,” said Craig Stacey, Director of Marketing at Thrivent. “We had a tremendous response and reception from NASCAR fans in our first full season as a sponsor. In 2016, we’re planning to provide more unique opportunities and content for fans through our social media channels and website. We like to think of our fans as part of our team and it’s fun to give them a behind-the-scenes view of Thrivent Racing!”
For Thrivent, the off-the-track integration with McDowell and the race team was just as important as the race weekend competition. In 2015, McDowell and the race team raced go-karts with Wounded Warriors, packed shoeboxes for Operation Christmas Child and volunteered alongside Thrivent members to repair homes of those in need through the organization’s Thrivent Builds with Habitat for Humanity program. Additionally, by creating a custom, fan-driven online game, Thrivent Financial donated $95,000 to Habitat for Humanity on behalf of NASCAR fans at the end of the 2015 season.
“I love working with Thrivent! Their mission to help Christians be wise with money and live generously is really a good fit with my personal values,” said McDowell, who became a member of Thrivent in 2014. “We were able to team up and do some great things last year with race fans and Thrivent volunteers – especially at the Habitat events and speaking with Thrivent members nationwide. This is a perfect partnership and I’m excited to have Thrivent back as a sponsor in 2016.”
This season, Thrivent will be featured as the primary sponsor at major NASCAR events and tracks including the Daytona 500, Talladega Superspeedway, Charlotte Motor Speedway, Bristol Motor Speedway, Indianapolis Motor Speedway, Darlington Raceway and Homestead-Miami Speedway.
The 2016 NASCAR Sprint Cup Series season kicks off on Sunday, February 21, 2016, with the Daytona 500. Fans can keep up with all the action on Twitter by following at @ThriventRacing, via the organization’s Thrivent Racing Facebook page, on Instagram at @ThriventRacing and via the web at www.ThriventRacing.com.
LFR PR
