Smithfield Foods, licensee of Nathan’s Famous pre-packaged hot dogs, announced today that the world-famous hot dog company and NASCAR Hall of Fame driver Richard Petty honored the YWCA High Point in High Point, N.C., for being leaders in the community and making active play possible on Sunday before the race at Martinsville Speedway.
As part of its Ready. Set. PLAY. initiative with national non-profit KaBOOM!, Petty surprised representatives from the YWCA with a $1,000 Harris Teeter gift card towards the purchase of groceries, courtesy of Nathan’s Famous.
Guests from YWCA High Point were greeted at the speedway by the Richard Petty Motorsports team and escorted to the garage area to meet the Hall of Famer. Petty then surprised the group with the $1,000 gift card. Those in attendance stayed at the famed race track to watch Richard Petty Motorsports driver, Aric Almirola, race in Sunday’s event.
The Ready. Set. PLAY. initiative is a partnership created in 2014 by Nathan’s Famous with KaBOOM!. Ready. Set. PLAY. celebrates play and the local leaders who are making active play possible in communities across the nation.
“Nathan’s Famous is all about fun, family and community,” said Mike Paribello, Sr. Director of Marketing, Smithfield Foods. “We are really proud of our Ready. Set. PLAY. partnership with KaBOOM! and are thrilled to champion active play by donating $1,000 of free groceries from Harris Teeter to the YWCA High Point.”
“It’s good to see our partner Nathan’s Famous giving back to organizations that allow kids the opportunity to be active,” said Petty. “Every child deserves the right to play and today’s grant will help an organization like the YWCA High Point keep moving forward.”
KaBOOM! worked with the YWCA High Point for a playground build in 2011.
Nathan’s Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination. Nathan’s Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.
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