The responsibility-themed paint scheme will promote Budweiser’s Make a Plan to Make it Home campaign, which encourages customers to plan ahead to get home safely as part of Anheuser-Busch InBev’s Global Be(er) Responsible Day on Friday, Sept. 18 − a day dedicated to promoting alcohol responsibility.
On Sept. 18, Anheuser-Busch InBev thousands of employees and distributors will visit retailers and consumers to remind them of the importance of making a plan to make it home.
In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and local programs to promote responsible drinking and prevent underage drinking and drunk driving.
Harvick and the No. 4 team are hoping to aid in promoting the Make a Plan to Make it Home message Saturday night as they clinch their bid to defend their 2014 Sprint Cup title.
Harvick clinched his spot in the Chase field by points with his eighth-place finish July 11 at Kentucky Speedway in Sparta, which guaranteed him a top-30 finish in the driver standings after Saturday night’s race No. 26 of the regular season. He only needs to attempt to qualify Friday afternoon for Saturday night’s Sprint Cup event to make it official.
In 2015, the Sprint Cup points leader has consistently run and finished in the top-five since the start of the season with a chance to win nearly every weekend. He has two wins and 10 second-place finishes. Three times he’s finished third, twice he’s finished fourth, and he recorded first fifth-place finish last Sunday night at Darlington. He has amassed 22 top-10s in 25 Sprint Cup races.
With only the Federated Auto Parts 400 at Richmond remaining before the start of the 10-race Chase playoffs, Harvick would like to add his third Sprint Cup win of the season at Richmond Saturday night. He scored his first of the year in the season’s third race at Las Vegas Motor Speedway, and his second the very next week at Phoenix International Raceway.
Twenty-five races into 2015, Harvick’s 18 top-five finishes lead the series, and he sits atop the driver standings with 948 points. The No. 4 Chevrolet SS has led a series-high 1,450 laps with an average finish of 7.4. The 1,450 laps led are 613 more than the next-closest competitor – 837 by Joey Logano.
Harvick has led at least one lap in 20 of 25 Sprint Cup races this season, including a streak of 14 in a row from March 1at Atlanta Motor Speedway through June 14 at Michigan International Speedway in Brooklyn. The staggering number of laps led and the 14 consecutive races with laps led is among numerous other impressive numbers Harvick has compiled this season.
He leads several other statistical categories: 119.8 driver rating, 34 bonus points, 957 fastest laps run, 24.9 percent of fastest laps run, 20.9 percent of laps led, 1,862.45 miles led, 5,303 laps in the top-15, and average running position of 7.317 in addition to his average finish of 7.4.
While Harvick and the No. 4 team are locked into the Chase field by points and wins, gaining bonus points for additional wins is now a priority for Saturday night at Richmond – along with making sure all race fans make a plan to make it home safely.