Bully Hill Vineyards Partners with Buescher at Watkins Glen

Chris Buescher will have a new partner aboard the No. 34 Ford when he returns to the Sprint Cup Series at Watkins Glen International this week. Bully Hill Vineyards will join the Front Row Motorsports entry as primary sponsor for the team for Sunday's Cheez-it 355 at The Glen. The Hammondsport, N.Y.-based winery will also be an associate sponsor on Front Row teammate Cole Whitt's No. 35 Ford for the road course race in the popular Finger Lakes region.


Bully Hill Vineyards is a family-owned producer of 40 different wines, all from grapes grown in New York. The winery produces 200,000 cases of wine annually, with distribution in 30 states.


"We're very excited to go racing again in the Sprint Cup Series," said Sean King, Bully Hill marketing director. "Chris is a rising star and a great road racer, and we're proud to have him carry our colors this weekend."


Bully Hill Vineyards has been involved in NASCAR for more than 15 years and has long supported Watkins Glen International. This weekend's partnership will be the first with Front Row Motorsports.


"We're thankful to have a local partner for the Watkins Glen race," said Buescher. "Bully Hill has always been a big supporter of our sport, and I'm really excited to get back into the No. 34 Ford and go road-course racing with them."


In addition to the winery, Bully Hill also offers a restaurant, wine museum and gift shop. Learn more at www.bullyhillvineyards.com. The estate is just 22 miles west of Watkins Glen International.


Sunday's Cheez-It 355 at The Glen airs nationwide Sunday at 2 p.m. ET on NBC Sports Network.