The race marks the first time the companies have served as primary sponsors on a Sprint Cup car.
“It’s great when we get a chance to bring companies like Casey’s and Hughes General Contractors into the sport and show them the power of NASCAR,” said Bowyer. “I hope they see how welcoming our fans are and how they support the companies that allow us to go racing.”
The No. 15’s black-and-orange paint scheme makes its first appearance at the 1.5-mile track in Sparta, Ky., for a NASCAR test session on Wednesday followed by practice and qualifying on Friday. NBC Sports Network televises the race nationally Saturday night.
Casey’s is a Fortune 500 company with nearly 1,900 stores populating small towns throughout the Midwest including Kentucky, Tennessee and Arkansas. The Ankeny, Iowa, based chain offers customers gasoline, convenience store items and an assortment of food. It served more than 18 million made-from-scratch pizzas last year making it one of the top-10 pizza chains in the country.
Hughes General Contractors, based in North Salt Lake, Utah, is a third-generation, family-owned commercial contractor that specializes in construction management projects. Hughes is an established forerunner in the art of tilt-up construction and concrete work, a nationally recognized expert in historical restoration, and an educational construction specialist.
Bowyer, a native of Emporia, Kan., finished third at Kentucky in 2013. He owns eight Sprint Cup victories and is battling for a berth in NASCAR’s Chase for the Sprint Cup.