Genesee Brewing Co. announced that it will be the primary sponsor for Go Green Racing's No. 32 Ford Fusion driven by racing legend Boris Said at Watkins Glen this August.
Genesee will sponsor the team for the NASCAR Sprint Cup Series race at Watkin's Glen on Sunday, August 9, 2015. Watkin's Glen International is one of only two road racing tracks in the country.
According to Matt Goldman, channel marketing manager for Genesee, the beer company is thrilled to be a primary sponsor at The Glen for the fourth consecutive year. "We're excited to bring Genesee back to the Glen with a racing legend like Boris Said. Genesee has enjoyed incredible popularity among NASCAR fans, so we welcome the chance to connect with them once again this summer. "
The No. 32 Ford Fusion's paint scheme reflects Genesee's new heritage-inspired packaging that recently rolled out across its family of products. The 137-year-old brewing company is New York State's oldest brewery. Its long history of quality beer holds a special place in the hearts of its passionate fans.
"Genesee fans bring such enthusiasm and fun to race weekend," said Boris. "We hope local fans will come out to cheer us on and watch us race. The new Genesee packaging inspired this year's paint and it's never looked better!"
Team owner Archie St. Hilaire said, "Go Green Racing really enjoys working with local partners on these Sprint Cup Races, and we are excited to do the same with Genesee this August at Watkins Glen."
Genesee and NASCAR fans who would like to win the chance to be an honorary member of the Genesee Racing Team Pit Crew at the Glen can enter a sweepstakes through July 20, 2015. Participating retailers across New York state include:
Nice N Easy
Go Green Racing PR
Genesee Revs Up with Go Green Racing's No. 32 at Watkins Glen International
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