Among all the honors accorded four-time champion Jeff Gordon, the one conceived by Phoenix International Raceway is among the highest.
On Nov. 15 - the day of the Quicken Loans Race for Heroes 500 at the one-mile track - PIR will become Jeff Gordon Raceway.
The race will be the next-to-last in Gordon’s career as a full-time NASCAR Sprint Cup Series driver. Gordon, a four-time winner at Phoenix, will move to the FOX Sports broadcast booth in 2016.
“This has been a very special year for the fans and the tracks, and you guys just took it to another level,” Gordon told PIR president Bryan Sperber during Friday’s announcement at Michigan.