“Snacks, cool music and NASCAR. What a combination! They certainly picked the right driver,” laughed Bowyer. “Think of the party after the race if we win. What would be really cool is if we brought Sasquatch to victory lane.”
The No. 15’s black-and-white paint scheme makes its first appearance at the 2.5-mile Pennsylvania track for practice and qualifying on June 5 and 6. Fox Sports 1 will nationally televise the race on Sunday June 7.
“At Jack Link’s, our mission is to ‘Feed Your Wild Side.’ We know that Clint, his crew and NASCAR fans are already experts in that department and we’re thrilled to be on the No. 15 for the Pocono race!” said Jeff LeFever, vice president of marketing for Jack Link’s.
Big Machine is the label home to some of the biggest stars in music including Superstars Taylor Swift, Tim McGraw, Rascal Flatts and more. With a name that is rooted in racing, President & CEO Scott Borchetta is a lifelong racing fan and former championship driver.
“It’s no secret that my passion for racing and records has been fueled with partnerships just like this one,” said Borchetta. “Big Machine is thrilled to be a part of the support behind Michael Waltrip Racing’s No. 15 Toyota along with Jack Link’s. Here’s to a number one on the track!"
Bowyer, a native of Emporia, Kan., finished fourth at Pocono in August. He owns eight Sprint Cup victories and is battling for a berth in NASCAR’s Chase for the Sprint Cup.