As America’s Fitness Brand, Snap Fitness will pay homage to Memorial Day in a special way: by featuring thousands of club owners, personal trainers, and members as the backdrop on Landon Cassill’s No. 40 Hillman Racing entry as it kicks off a company-wide charitable initiative this weekend. Cassill will pilot the No. 40 Snap Fitness “Snap Serves” Chevrolet SS in Sunday’s Coca-Cola 600, the longest and most grueling race on the NASCAR Sprint Cup Series schedule.
“For the first time ever, thousands of people will be riding with Landon as he speeds around the race track,” Steele Smiley, Chief Officer responsible for brand strategy, said. “Snap Nation will be supporting him on all sides.”
Snap Fitness is also giving back in a big way this summer. Memorial Day marks the beginning of its “Snap Serves” summer campaign, which honors those who have served in the military and encourages people around the country to start their fitness journey. All summer long, Snap Fitness is offering 30-day trial passes for $8.95, giving individuals 24/7 access to 1,500 locations across the United States. For every 30-day trial pass purchased between Memorial Day and Labor Day, America’s Fitness Brand will donate $1 to Folds of Honor, a foundation that provides scholarships to the families of soldiers killed or disabled in active duty.
“Giving back is an integral part of our brand at every level. Our summer campaign recognizes an incredible group of men and women who have dedicated their lives to protecting our country,” Smiley said. “That, coupled with helping people start their fitness journey, makes for an exciting summer for America’s Fitness Brand.”
The NASCAR Sprint Cup Series Coca-Cola 600 will be broadcast live on FOX from Charlotte Motor Speedway on Sunday, May 24, with pre-race coverage beginning at 5:50 p.m. EDT.
Hillman Racing PR
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