Following his successful rookie year, NASCAR driver Cole Whitt is facing new challenges as his continues his journey as one of the sport’s leading up-and-comers. In addition to off-season shoulder surgery and rehabilitation, the young Alpine, CA native is entering his sophomore season with a new team, new vehicle and new crew.
To engage fans to share in Whitt’s journey, Speed Stick® is celebrating the 2015 season with an exclusive online sweepstakes to celebrate those who mirror the driver’s courage to step up in moments that matter, with a chance to join Whitt at one of his NASCAR races this year.
“When I climb behind the wheel, I know that I’m about to enter a race against the best drivers in the country. That thought can be nerve-wracking,” said Whitt, driver of the number 35 Speed Stick® stock car. “It’s important to stay focused and embrace the high-pressure moments head on; Speed Stick® GEAR™ helps me do just that. It keeps me cool under the pressure of any race, which allows me to stay focused on the road ahead of me.”
How to Enter
To enter the #DefytheDoubt Speed Stick® Sweepstakes, participants need to follow @SpeedStick on Twitter and tweet a photo, including the hashtag #SpeedStickSweepsEntry, showcasing ways they courageously prepare to step up and silence their doubters. Whether it’s walking confidently into that big interview, climbing Mount Everest or like Whitt, successfully racing in NASCAR — any moment can be an opportunity to succeed and #DefytheDoubt.
One winner will be chosen at random on May 30th and will be able to select the race of his/her choice to attend this season, where they will meet Whitt and enjoy the action from pit row, alongside the rest of Whitt’s racing team.
“We were impressed with Cole’s performance last year. As a rookie, he consistently remained focused and calm during the most intense and pressure-filled moments,” said Bill Van De Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “We are looking forward to continuing to celebrate his performance as he tackles his sophomore year head on, and we are encouraging his fans to demonstrate the same resilience and determination as they tackle their own personal goals.”
Speed Stick® will continue to support Whitt this year through sponsored races, including Brooklyn, MI (June), Daytona Beach, FL (July), Indianapolis, IN (July), Bristol, TN (August), Darlington, SC (September) and the championships in Homestead, FL (November).
Speed Stick®, a line of antiperspirants designed to provide superior sweat protection, keeps guys dry even during the most pulse-inducing conditions imaginable – like taking on NASCAR’s elite drivers head-to-head on the race course. Speed Stick® antiperspirants are available at mass retail and grocery stores nationwide.
To learn more about Speed Stick® GEAR™ products, please visit www.speedstick.com. For full contest rules and details, please visit www.SpeedStickContestRules.com
Colgate PR
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