As part of the partnership, Eckrich, a brand of Smithfield Foods and the makers of naturally hardwood smoked sausage and deli meats, will donate five cents for every purchase of specially marked products from May 1st through July 4th up to $250,000. Over the program's three-year history, Eckrich has donated over $750,000 to Operation Homefront. By the end of this year's fundraising period, the expected total donation will surpass $1 million.
Operation Homefront provides relief to avert financial crisis through emergency aid, housing and caregiver programs along with family support activities to recognize the service and sacrifice of military life. In addition to the financial commitment to the organization, Eckrich will also continue to support Operation Homefront military families by providing once-in-a-lifetime experiences with support from some of the biggest names in sports and entertainment.
The Eckrich campaign continues to be assisted by Richard Petty Motorsports, NASCAR Sprint Cup Series winner Aric Almirola and NASCAR Hall of Fame inductee and American Icon, Richard Petty. In addition, ESPN and ABC college football analyst Kirk Herbstreit will carry on his role as campaign ambassador throughout the year at various events. Platinum-selling country music star Randy Houser will also join the Eckrich team for the second year as he continues to give back to military families at concerts across the country.
"Through this impactful partnership, Eckrich is proud to broaden our support of and pay tribute to America's heroes and their families," said Chuck Gitkin, Senior Vice President, Marketing, Smithfield Foods. "As we begin our fourth year of this partnership and approach the $1 million mark, we remain committed to spreading awareness of the important efforts of Operation Homefront. We are looking forward to another year of memorable experiences, and the opportunity to continue to help Operation Homefront provide essential resources and programs to military families across the country."
"Helping military and veteran families in their times of need with resources that promote their long-term sustainability wouldn't be possible if not for the unwavering support of partners like Eckrich," said Tim Farrell, Chief Operating Officer of Operation Homefront. "We're grateful for the continued support and looking forward to touching more lives of those who so selflessly serve all of us."