Kroger steps up program with JTG Daugherty Racing

JTG Daugherty Racing announced today that they are expanding their relationship with The Kroger Co. (NYSE: KR). After six years of sponsoring the No. 47 Chevrolet SS in the Daytona 500, Kroger will have primary real estate for at least 24 races for multiple years. 

AJ Allmendinger, who has one victory, two pole awards, seven top-five finishes, 37 top-10 finishes and competed in The Chase last season, eagerly welcomes the new Kroger relationship.

“I know that the folks at Kroger are so pumped up about being a part of this race team and they are just as excited as I am,” Allmendinger said. “Tad and Jodi (Geschickter) and Brad (Daugherty) have a longstanding relationship with Kroger through their Daytona 500 partnership and it is cool to see it grow into something so big.

“To get personal text messages from their executives, I know they are overjoyed about it,” Allmendinger continued. “It’s neat to see firsthand how involved all of our sponsors want to be. Tying everything together will really help us take our race team to the next level. Kroger is really passionate about this sport and about our team. We look forward to making them a bigger part of the JTG Daugherty Racing family.”

“Kroger has a fully integrated ‘Race to Savings’ activation plan that will be world class,” JTG Daugherty Racing team owner Tad Geschickter said. “Obviously, expanding our relationship with the largest grocery retailer in America is huge for our team and our sponsors; but, is equally significant for the NASCAR industry. We are humbled that they chose us to fly their colors over the coming race seasons.”

JTG Racing PR
Speedway Digest Staff

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