RCR Partners with Pfizer Inc. and Nexium® 24HR Brand

Richard Childress Racing has partnered with Pfizer Inc., a premier innovative biopharmaceutical company, to be primary sponsor of Ty Dillon for the Quicken Loans 400 at Michigan International Speedway on Sunday, June 14, 2015. Nexium® 24HR, the over-the-counter heartburn medication, will be featured on the No. 33 Chevrolet SS Circle Sport Racing entry.


Nexium® 24HR, The Purple Pill® you know and trust, is available without a prescription for frequent heartburn and that is good news for race fans everywhere. By taking Nexium® 24HR proactively, consumers can enjoy their racing experience with its all-day, all-night protection.


"Nexium® 24HR has helped my wife Judy and me improve our heartburn routines," said Richard Childress, Chairman and CEO of Richard Childress Racing. "The NASCAR schedule requires long days at the race track and Nexium® 24HR gives me complete heartburn protection all-day and all-night so I can stay focused on our race team."


"This will be a great partnership to help drive sales of Nexium® 24HR to win at Walmart," said Nathan Spang, Chief Marketing Officer of Charlotte, N.C-based agency, Retail Sports Marketing. "In the case of NASCAR, events on and off the track can lead to frequent heartburn. Nexium® 24HR allows fans to enjoy the foods they love while witnessing the intensity racing generates."


In conjunction with its primary sponsorship of the No. 33 Chevrolet SS, Nexium® 24HR will feature racing-themed displays, exclusively at Walmart, with a unique opportunity for shoppers to win a chance to be an honorary crew member and to meet Richard Childress. Shoppers will also be able to get a free, one-year subscription to NASCAR Illustrated with any Nexium® 24HR purchase at Walmart. Other prizes include a Victory Lane hat or a NASCAR Illustrated Collector's book. This exclusive program will kick-off June 1 and run through June 30, 2015.


"NASCAR fans have an opportunity to participate in a promotion to win a VIP experience to join me at the track and meet Richard Childress," said Dillon. "Nexium® 24HR customers can engage in this program by picking up The Purple Pill® at Walmart."   


Speedway Digest Staff

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