As part of its Ready. Set. PLAY. initiative with national non-profit KaBOOM!, Almirola surprised United Methodist Family Services representatives with a $1,000 MARTIN'S Food Markets gift card towards the purchase of free groceries, courtesy of Nathan's Famous.
Guests from United Methodist Family Services were greeted at the track by the Richard Petty Motorsports team and escorted to the garage area to meet the NASCAR Sprint Cup Series race winner. Almirola then surprised the group with the $1,000 gift card. Those in attendance will return to the famed race track tomorrow to watch Almirola race in the Toyota Owners 400.
The Ready. Set. PLAY. initiative is a partnership created in 2014 by Nathan's Famous with KaBOOM!. Ready. Set. PLAY. celebrates play and the local leaders who are making active play possible in communities across the nation.
"Nathan's Famous is all about fun, family and community," said Mike Paribello, Sr. Director of Marketing, Nathan's Famous. "We are really proud of our Ready. Set. PLAY. partnership with KaBOOM! and are thrilled to champion active play by donating $1,000 of free groceries at MARTIN's to the United Methodist Family Services in Richmond."
"I'm proud to work with Nathan's Famous to encourage children to be active and thank the leaders in the community who ensure kids have a place to do just that," said Almirola. "I have two children of my own and I know how important it is to keep them active while providing a well-balanced diet. This is a great way for Nathan's to have an immediate impact on organizations like the United Methodist Family Services."
KaBOOM! worked with United Methodist Family Services for a playground build in 2013.
Nathan's Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination. Nathan's - This is the Original - with great quality, unmistakable taste, and a passion for family fun and community support.
Nathan's Famous is a licensed brand of Smithfield Foods.