It is not everyday that a NASCAR Sprint Cup Series driver takes over a food truck. Yes, a food truck.
Stewart-Haas Racing driver Danica Patrick opted to do something rather different with her sponsor, Aspen Dental. In an attempt to raise awareness for consequences for those who do not take care of their teeth, Patrick took over a food truck, serving some rather unappetizing items. The campaign, called “A Taste of the Future," has the Cup Series driver serving extremely unhealthy food to customers, especially with a few mixtures in a blender. Showing the stunned reactions of people, the two-minute feature elaborates on why people need to keep a healthy diet.
“Delaying dental visits for years is similar to what happens when you don’t keep up maintenance on your car and then expect it to perform the way it should," said Patrick. "You end up having higher costs to repair damage that could have been prevented with proper, regular maintenance. I love the approach that Aspen Dental took with this video – it’s a fun and creative way to deliver what is actually a really serious health message about the importance of oral health to overall health, and I was proud to be a part of it.”
Aspen Dental has a multi-race deal as the primary sponsor of Patrick's No. 10 Chevrolet. Through eight races, she has two top 10s, and sits 13th in points. Following the race at Bristol, Patrick set the record for most top-10 finishes by a female driver, with six in her 90 career starts in NASCAR's premier division.
Joseph Wolkin (@JosephNASCAR) is a sophomore at the Queensborough Community College as an English major. He’s a native of Whitestone, NY, just outside of New York City, and has been attempting to find roots of motorsports within his area since 2004. He started out as just a fan, but over the course of his high school career, he ended up falling in love with writing.
Joseph has been covering NASCAR since 2011 for several different websites. Recently, he was named as one of two lead NASCAR columnists for Rant Sports after working for the site for over one year. Working with Rant Sports for approximately 14 months, Joseph has covered New York City area sports teams such as the New York Giants, New York Mets, New York Rangers, New York Islanders and more.
Through his passion is for NASCAR, Joseph has adapted to changing times and realizes that he has numerous opportunities in the journalism work. As one of the top young sports writers, his goal is to become one of the top motorsports writers of this new digital media era. However, he also believes that it’s important to stick to the traditional routers of print publications after seeing his high school newspaper dissolve due to a lack of funding.
Currently, besides his duties with Speedway Digest, Joseph is a columnist with Fronstretch.com, Motorsport.com and has a weekly article in NASCAR Pole Position's digital version - ROAR! Weekly Race Preview Magazine.