Michael Waltrip Racing adds Maxwell House to mix

Michael Waltrip Racing will carry primary sponsorship from Maxwell House Coffee for five NASCAR Sprint Cup Series races this summer and in the season-opening Daytona 500 in February 2016. The 10-month agreement is scheduled to begin with the Pennsylvania 400 at Pocono Raceway on Aug. 2.

In addition to Pocono, Clint Bowyer will drive the No. 15 Maxwell House Toyota Camry at Watkins Glen International, Martinsville Speedway and Texas Motor Speedway during the second half of the 2015 season. Waltrip, a two-time Daytona 500 champion, will carry Maxwell House’s blue colors at Talladega Superspeedway in October and in the 2016 Daytona 500 at Daytona International Speedway. Waltrip drove a Maxwell House-branded car in 1989.

“It’s a great lineup of races for me,” said Bowyer, who is entered in the No. 15 5-hour Energy Toyota for Saturday night’s Duck Commander 500. “I’m looking forward to those races and having Maxwell House on board. It’s neat. Any time you can have a sponsor and bring a sponsor back into this sport that has been a part of this sport for many years — a staple name in this sport — to have them back on board not only with NASCAR but on the side of my race car is huge for me and our sport.

It’s big any time you can bring funding to these race cars; it’s a game-changer.”

Additional elements of the sponsorship include special appearances by the Michael Waltrip Racing team, exclusive behind-the-scenes access for select fans, special in-season and grocery store promotions and sampling at select races. A Kraft Foods Group brand, Maxwell House also will serve as an associate sponsor for the remaining Sprint Cup races this season.