AXE® White Label Hits the Track at Texas Motor Speedway with Kyle Larson and the No. 42 Chevrolet SS

Kyle Larson looks to stay cool and confident at Texas Motor Speedway with Target partner AXE® as the primary sponsor on the No. 42 Chevrolet SS. The paint scheme will highlight the new AXE® White Label grooming line and the AXE® White Label Collective, a mentorship program designed to give people the coaching and opportunities needed to “take the leap” and turn aspiration into action. As part of the relationship with Target Chip Ganassi Racing with Felix Sabates (TCGRFS), Larson will mentor several racing fans, both at Texas Motor Speedway and closer to the team’s home base in Concord, N.C.

Larson, who has confidently taken advantage of opportunities throughout his career, cites winning all three races at the 2011 4-Crown Nationals at Eldora Speedway as his big “leap moment.” In winning all three races in one night, each in a different class of car, Larson became only the second driver ever to do so. That feat helped elevate the talented young dirt-track driver to the national scene and aided in launching his NASCAR career. Through the AXE® White Label Collective, Larson will have the chance to help racing enthusiasts prepare to seize their own “leap moment.” All fans 18 and older are encouraged to enter for a chance to win.

This is not Larson’s first involvement outside of the race car with AXE®. As last season started, Larson was featured in a national commercial for the AXE® Peace line, which also served as the primary partner on Larson’s No. 42 Chevy during NASCAR’s first stop at Richmond International Raceway last year.


Speedway Digest Staff

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