American Heart Association Recognizes NASCAR As Platinum Fit-Friendly Worksite

In recognition of its initiatives to help employees live healthier lifestyles, the American Heart Association has named NASCAR a Platinum-Level Fit-Friendly Worksite.

“Our employees are passionate about NASCAR and we are passionate about empowering them to focus on health and wellness,” said Paula Miller, NASCAR senior vice president of human resources. “Through our initiatives and offerings, we try to make it easier for our employees to make healthy living a habit, whether traveling to races or at home. We are proud to be honored by the American Heart Association as a Platinum-Level Fit-Friendly worksite.”

A Platinum-Level honor is the highest tier of recognition awarded by the American Heart Association. NASCAR earned Platinum-Level accolades by demonstrating a strong commitment to providing a healthy workplace for employees. Notable offerings include physical activity opportunities, increasing healthy eating options and promoting a wellness culture.

In addition, NASCAR also received the American Heart Association’s Worksite Innovation Award for its development and implementation of innovative and effective efforts that promote physical activity, specifically in the workplace.

NASCAR’s health initiatives include: annual onsite biometric screenings measuring cholesterol, blood sugar and BMI (garnering over 89 percent employee participation); Rival Fit (an online program allowing a customizable workout plan and daily menu); a monthly fruit promotion; and Neighborhood Wellness (free coaching for weight management and tobacco cessation available at CVS minute clinics). NASCAR also offers tobacco-free incentives for its medical plan, a preventive care incentive, and an Aetna Fitness Reimbursement.


Speedway Digest Staff

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