Through its partnership with NASCAR Sprint Cup Series driver Michael McDowell and Leavine Family Racing, K-LOVE Radio has launched a digital racing game featuring the No. 95 Ford.
The K-LOVE RACING game is an interactive game that features live action play along with educational “pit stops” where players answer questions to improve their race car performance. Correct answers during “pit stops” allow a player to increase the car’s endurance and power, allowing them to race faster and earn more rewards.
“K-LOVE has been a great partner for me over the years and I’m thrilled that they created this new game for kids and families,” said Michael McDowell. “As a parent, this offers me a new way to spend time with Trace and Emma while providing conversation points we can discuss as a family.”
K-LOVE Radio is in its second year of partnership with Leavine Family Racing and sixth with McDowell. The Christian music network is the primary sponsor of the No. 95 Ford in five NASCAR Sprint Cup Series races this season.
“This is a unique way for us to connect with our listeners and race fans while providing knowledge and tools that will positively impact their lives,” said Tricia Wickham, Director of Marketing and Brand Communication for K-LOVE Radio. “The K-LOVE RACING game is designed to help educate and more deeply engage with our current audience as well as reach new target audiences.”