For more than 60 years, The Goodyear Tire & Rubber Company (NASDAQ: GT) has provided tires that offer confident grip and handling for drivers in America's most popular motorsport, designed to face the extreme demands of NASCAR racing.
To kick-off the 2015 NASCAR season—and help fans better understand the role tires play in delivering superior performance on and off the track—Goodyear has teamed up with Joe Gibbs Racing driver Carl Edwards to roll out the newest additions to its popular "Tire Talk" video series.
Building on the success of last year's Tire Talk videos with Kevin Harvick, Edwards expands the series with three new videos closely linked to Goodyear consumer tire benefits.
"Each Tire Talk video highlights the grueling demands our NASCAR tires face in a fun and entertaining way," said Kris Kienzl, Goodyear's NASCAR marketing manager. "Ultimately, the goal is to help race fans understand how the science and technology of NASCAR helps Goodyear make better consumer tires for everyday driving."
The three new Tire Talk videos with Carl Edwards highlight a range of Goodyear technologies, including the balance of grip and endurance engineered into multi-zone tread tires, water evacuation for enhanced grip in wet weather, and improved fuel mileage from low rolling resistance tires.
Race fans can view the entire Tire Talk video series now by visiting www.goodyear.com/racing or catch a 60-second commercial version airing during the 2015 Daytona 500 broadcast.