Ortho(R) Releases Three New Paint Schemes for Greg Biffle’s #16 Ford Fusion Ahead of 2015 NASCAR Season - Speedway Digest

Greg Biffle has a new defense strategy for the 2015 NASCAR season and it comes in the form of his paint schemes developed by Ortho, a market leader in pest control since 1907. Ortho, the anchor vehicle sponsor for Greg Biffle of Roush Fenway Racing, today released the three paint schemes that will run in 16 races for Biffle throughout 2015. Each paint scheme highlights a different sub-brand within the Ortho insect control family. The Ortho Bug B Gon design is slated to debut at Daytona and paint schemes featuring Home Defense and Fire Ant Killer will be showcased on Biffle’s #16 Ortho Ford Fusion throughout the NASCAR season.

“Greg and the team at Roush Fenway Racing have been tremendous partners in preparing for the 2015 NASCAR season,” said Mike Sutterer, Vice President of Ortho Marketing. “NASCAR fans are extremely passionate about their driver and the sponsors that support them — that’s why Ortho is proud to not only serve as their partner in pest control, but as a fellow NASCAR fan cheering on Greg as he races to take the checkered flag on a weekly basis.”

All three Biffle paint schemes feature the red Ortho shield on the hood of the vehicle along with the message “Drive Bugs Away” strategically placed on the rear of the vehicle. Other commonalities of the paint schemes include color mixes consistent with the Ortho product packaging labels along with images of common insects consumers encounter and that Ortho products provide long-lasting protection against.

“If you look closely at the placement and direction of the bugs on the paint schemes you will see that they are fleeing from the Ortho logo, a subtle way of showcasing the effectiveness of our products,” noted Sutterer.

Differentiators in the paint schemes are predominantly in the supplementary design elements seen on the sides of the cars. The vibrant features are intended to make Biffle’s #16 Ortho Ford Fusion look fast and powerful, while reinforcing traits about the featured sub-brand.

“Ortho’s a great fit for the #16 car and a great brand – I know from experience as a homeowner that these products work and are handy to have when bugs and weeds pop up, like they do every year,” said Biffle.

The Daytona 500 will kick off the Sprint Cup Series points championship on Feb. 22, with the qualifying duels run on Feb. 19.

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Adam Sinclair

NHRA, IHRA, Motocross and other forms of motorsports Staff writer
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.